ASIN, EAN, ISBN and UPC. What is it and what they mean?
The modern world is all about numbers. It is particularly true if we discuss electronic trading platforms, such as Amazon. Therein, every single item has the own number (code) attached. You would better understand the difference between different identifiers before you start your merchandising at Amazon. Sometimes it is definitely challenging finding out which specific number you need to use for a given product until these become a part of your second nature. In this article, we will in-depth explain to you how to exploit these identifiers and how to make the best friends out of them. So, let’s pick up some pizza and get the learning started.
It is very important namely for the third-party sellers at the Amazon marketplace. ASIN is simply an abbreviation for the Amazon Standard Identification Number. Indeed, this is an additional descriptor of the goods whose purpose is to describe the thing you offer to your customers. Since the up-to-date electronic market is really huge, managers decided to have a number for each product to simplify the life of the warehouse workers. The ASIN identifiers are only universal for books. In that case, both ISBN and ASIN can be employed. They can sometimes substitute one another in the description.
ASIN depends on the location of the seller. The same item will likely have different numbers when it is sold from the division in France and the American division. The merchants need to specify correct ASINs on their goods because this ultimately determines where the item will be sold. You can easily find the necessary ASIN at Amazon. It is a part of the URL when you browse to the product page. Furthermore, ASIN is always present in the item description. If you bring something particularly new to Amazon, you are welcome to assign a unique number to it.
The procedure of coding may seem tiresome and irritating, especially for novices. However, this is completely necessary. You will have to deal with this challenge even if you have already got UPC, e.g. from the vendor that you cooperate with. Understanding ASINs makes your browsing over the Amazon marketplace easier.
This abbreviation stands for European Article Numbers being yet another method of differentiating products when keeping them in the Amazon warehouse. This is actually the same thing as UPC in the United States but designed particularly for the European Union. The number of digits in both codes will help you not to confuse them on a busy day. EAN has thirteen digits.
If your vendor is located in Europe, then the item will always get EAN assigned. On the contrary, if the vendor resides in Canada or the United States, then you will have to get used to UPC.
This thing has been invented specifically for books, magazines, and some other printed production that meets standard requirements, see elsewhere. Have you ever heard about the International Standard Book Number? This is namely ISBN that we are going to talk about in the current subsection. The number has proved to be important for tailoring all essential printed production issued in the civilized world.
Note that if a writer issues a new edition of the book, it will automatically get a new ISBN. In the meantime, the title can remain unchanged. Even the overall number of pages can be just the same as before, but the number will be different. It is technically impossible for the author or publisher to refrain from using new ISBN, but as the process has been fully automated. By knowing ISBN and sales statistics, a lot of useful information can be retrieved for analysis and better future sales.
This abbreviation is used to designate the Universal Product Code. Do not confuse it with the Universal Parcel Service (UPS). These are completely different things. UPC helps to identify products of any brand irrespective of who sells them and at which marketplace the distribution happens. Using UPC the vendor can automatically monitor how the distribution proceeds globally. This is useful in scheduling production and efficiently managing warehouses.
The code discussed contains 12 digits. It also contains detailed information about the size and weight of the goods. Automated billing development stipulated usage of UPC due to its natural convenience in real-world circumstances. When you see the number printed on a product packaging in any American grocery, this is UPC, your old, well-known friend. If your goods are totally new, you have to accomplish the registration first. As soon as you have been granted a bar code by the system, you are welcome to obtain as many of them as you need to distribute your items.
There exist many computer programs that help you manage numerical information robustly and semi-automatically. You can also find converters that are able to match ASIN with UPC based on their internally coded procedures. The programs will, in addition, help you with generating reports, which are obligatory for retailers.
In this article, we did our best to explain how each identification number works and when it must be employed. As a merchant at Amazon, you will routinely have to order from vendors with their UPCs and convert the received numbers into ASIN. If you are simultaneously present at other platforms, you will daily deal with UPCs or EANs. Even if it seems complicated and frustrating at the very beginning, you will sooner or later get to use them and probably realize their inherent convenience and utility.